Q. How does OpenAthens help publishers improve the user experience?

Answer...

OpenAthens helps publishers offer a seamless and secure user experience for accessing digital content, both on and off-site.

Key benefits for publishers include:

• Single sign-on (SSO): Users access content with one login across multiple platforms
• Remote access: Works without IP restrictions, ideal for off-campus or global users
• Personalisation support: Enables access to personal profiles, saved searches, and preferences
• Privacy-preserving data: Encrypted user attributes are passed with consent, supporting personalisation without exposing personal identity

This creates a smoother experience for users and reduces access barriers, while helping publishers meet privacy and security expectations.