Publishers and service providers
User experience

Q. How can OpenAthens help publishers to provide a better user experience?

Answer...

As a federated identity and access management solution, OpenAthens provides the optimal user experience for users accessing digital content and services on and off-site. Users can access personalization features whilst preserving their privacy as their user ID is linked to encrypted attribute data which is passed with their consent from their organization to the publisher or service provider.

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