At Emerald Publishing, the message was about doing whatever it took to offer users a crisp, clean UX. The team, led by Damian Stuart, head of UX, wanted to innovate and meet changing user demands. Their rigid vendor-run platform was holding them back. But Emerald didn’t want to reinvent the wheel by building a new platform in-house, so they made the bold decision to go hybrid. With the help of specialist technology partners, Emerald used best of breed components to create their own modular platform. This provided customization and flexibility, but without the traditional cost and risk. Emerald Insight launched publicly in summer 2019 after much iterative work with users on a private beta site. The team has developed a “whole new rapport” with users, they can be responsive and flexible with products, and are already seeing an uplift in revenues.